Gateway: Install the theme Without Demo Content
1. Install & Activate the Theme
In the WordPress dashboard, upload the theme zip file from Appearance > Themes
2. Install & Activate Recommended Plugins
After the theme is activated, a notice will appear to install the recommended plugin, Jetpack. Install and activate that plugin by selecting 'Begin installing plugins'.
Be sure that you both "Install" and "Activate" the plugins in order to make them functional.
If you aren't importing the demo data included with the theme and described in the Installing With Demo Content article, then at a minimum you'll want to create a "Home" and "Blog" page and assign them as demonstrated below:
3. Create a Home Page
Create a page called "Home" and assign the Home Template to it.
4. Create a Blog Page
Create a page called "Blog". No special template needs to be assigned to this page.
5. Assign the Home and Blog Pages
From the Reading Settings of your WordPress site, assign the Home page as the 'Front page' and the Blog page as the 'Posts page'.